Removing Google Analytics Referral Spam

If you use Google Analytics, especially if you have a small site, you may notice referral traffic from weird domains with 1 pageview, 0 time on site, 0 conversions and 100% bounce rate. This is garbage traffic and it comes…

How to Create a Trackable link for Google Analytics

Trackable links (URLs) are critical to understanding return-on-investment for various digital marketing initiatives by providing additional information on how the visitor arrived to your site. Without trackable links, Google Analytics (or any web analytics tool) would count this visitor from…

Getting Started with Elasticsearch

Elasticsearch is a powerful, distributed search engine that companies like Github and Soundcloud use to power their search capabilities. This crash course is a high level overview and focuses on bootstrapping a local Elasticsearch instance using college basketball rankings while…

A Crash Course on A/B Testing

In 30 fast slides (and some notes), I walk through: what is A/B testing, what you can test, what to measure, how you can test and an example of why you should test everything. Presentation Notes Slide 4 -…