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5 posts
Topics on Web Analytics, Analysis, Data Visualization, SEO, Google Analytics, Mixpanel, Server-side/Client/Side, Mixpanel, Keen and more
If you use Google Analytics, especially if you have a small site, you may notice referral traffic from weird domains with 1 pageview, 0 time on site, 0 conversions and 100% bounce rate. Here's who to remove this garbage traffic from your reports.
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A simple guide to creating trackable links to understanding the return-on-investment for your various digital marketing initiatives by providing additional information on how the visitor arrived to your site.
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Elasticsearch is a powerful, distributed search engine that companies like Github and Soundcloud use to power their search capabilities. This crash course focuses on bootstrapping a local Elasticsearch instance using college basketball rankings to understand how to get started and how it works.
Read moreIn 30 fast slides (and some notes), I walk through: what is A/B testing, what you can test, what to measure, how you can test and an example of why you should test everything.
Read moreA quick quick guide to make Universal Analytics play nicely with Turbolinks.
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